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California propositions, cause and effect

Okay, so I have a question relating to an ad for a California proposition. This question is not about political leaning or whatnot, but a question about understanding and my lack of it. The ad in question can be seen the Yes on 87 website, but here's a transcript which I am using as a basis of my question.

"The oil companies are making us pay. They made $78 billion last year. They pay billions in drilling fees to Texas, but not to Californians. It's time for them to pay their fair share. Yes on 87. Make oil companies pay, and make it illegal to pass to cost to us. Yes on 87. For Cleaner Energy."

Now the question -- I'm really having a hard time fitting that last statement with the whole rest of the ad. How does "making the oil companies pay" relate to "cleaner energy"?

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( 5 comments — Leave a comment )
zarchasmpgmr
Aug. 30th, 2006 05:26 am (UTC)
The proposed law dedicates the income from the fees to investments in renewable energy sources.
rialtus
Aug. 30th, 2006 03:23 pm (UTC)
Assuming this is true (and remember - I'm trying not to be pro/con about the subject), then why isn't anything like that stated in the ad? I really comes off like "The oil companies are stealing all our money, and we're gonna get it back. Oh yeah, and clena energy, but all that money, yo!"
zarchasmpgmr
Aug. 30th, 2006 04:20 pm (UTC)
I have my brain, so therefore I am not a marketing weenie.

I never try to think about how to market. It would require removing the logic module in my brain.
jumbach
Aug. 30th, 2006 10:45 pm (UTC)
Funny, I haven't seen this ad. :-)
zarchasmpgmr
Aug. 30th, 2006 11:32 pm (UTC)
Oh, be glad. The silly season has started very early this year.
( 5 comments — Leave a comment )